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攜手朗龍，dB technologies穩(wěn)步前行 dB Technologies是全球著名的專業(yè)音響產(chǎn)品制造商——意大利A.E.B. Industriale SRL公司旗下的聲譽(yù)卓著的品牌，是在其所有者和創(chuàng)始人ArturoVicari的精神和管理之下發(fā)展起來的。dB Technologies從高級的無線產(chǎn)品起家，此后多年以來一直致力于產(chǎn)品革新，尤其是找到有源音箱、無源音箱、功放和電子設(shè)備等的高效務(wù)實的系統(tǒng)解決方案。目前，除了位于意大利的銷售總部以外，集團(tuán)下以dB Technologies為名稱命名的銷售公司遍及德國、英國和美國，另外在中國廣州也設(shè)有亞洲及中國市場聯(lián)絡(luò)處。dB Technologies的代理商和經(jīng)銷商更是遍布世界各地。2007年，朗龍科技成為了dB Technologies中、港、澳總代理公司，全權(quán)代表dB在中國市場的活動。經(jīng)過幾年的努力，dB Technologies在中國以及亞太市場以及有了很大的變化，銷售額和品牌知名度不斷提高。為了更進(jìn)一步了解dB Technologies在中國及亞太區(qū)的運(yùn)營情況，我們音響網(wǎng)（audio160）特別采訪了dB technologies亞太區(qū)銷售總監(jiān)Mr. Martin Capp。  音響網(wǎng)（Audio160）：您好，很高興有機(jī)會采訪您！據(jù)悉您在中國從事dB Technologies品牌運(yùn)營工作已經(jīng)多年了，那么這些年以來您在工作或生活上有什么樣的感受和收獲呢？ Mr. Martin Capp：早在25年前我就已經(jīng)來到中國和亞太地區(qū)，那時候主要是從事幾個西方頂級專業(yè)音響品牌的國際銷售工作。2008年初我開始在dB Technologies就職，工作是提高dB這個品牌在亞洲的知名度，使其擁有和在世界其他國家一樣高的認(rèn)知度。我需要了解并改變那些與我們的目標(biāo)不一致的公司，并授權(quán)給區(qū)域分銷商以支持這些公司的成長，而這些工作的開展才僅僅幾年時間，這是我居住于此的重要原因，也是我在中國的基礎(chǔ)。在過去的4年時間里我學(xué)習(xí)到了大量的東西，這些東西都是關(guān)于怎樣在中國這一地區(qū)達(dá)成交易和管理。就我個人而言，我以前也有過生活在中國人之間的經(jīng)驗。歷史和文化造就了今天的中國。我對生活的理解是：我所經(jīng)歷的一切都是美好的！ 音響網(wǎng)（Audio160）：是什么促使您與朗龍合作，共同推動dB Technologies在中國乃至整個亞太地區(qū)的發(fā)展？ Mr. Martin Capp：在中國這個世界上最大且獨(dú)立的市場上，最重要的是要用正確的方式充分的理解以及處理所遇到的問題。2007年朗龍科技被dB Technologies指定為總代理公司，全權(quán)代表dB在中國市場的活動，這一切都?xì)w因于朗龍公司擁有高素質(zhì)的員工。在中國銷售西方品牌尤其需要有強(qiáng)烈的合作精神以及對一切事物的學(xué)習(xí)和理解，不僅僅在于技術(shù)方面的學(xué)習(xí)，還需要對于品牌和公司的特色和唯一性有非常深入的理解！這幾年通過走訪許多中國的代理公司，我意識到要樹立dB為一個最頂級的品牌還需要幾年時間。要實現(xiàn)品牌推廣的目標(biāo)，就需要品牌代表們以此作為品牌推廣的基礎(chǔ)：創(chuàng)新的科技、高質(zhì)量的設(shè)計、客戶服務(wù)以及高的性價比。 音響網(wǎng)（Audio160）：作為dB Technologies亞太地區(qū)的主要負(fù)責(zé)人，您覺得目前dB品牌在亞太地區(qū)以及中國市場的發(fā)展情況是怎樣的？ Mr. Martin Capp：2007年dB Technologies這個品牌在亞太市場上的知名度并不高。但是它的兄弟公司RCF卻眾人皆知，而只有少數(shù)專業(yè)人士耳聞過我們的品牌，了解它的不同之處，知道其擁有全球范圍的生產(chǎn)規(guī)模和顛覆性的設(shè)計！我們也使用RCF單元，兄弟公司作為供應(yīng)商這一點的優(yōu)勢不言而喻，可是RCF的喇叭單元和dB專用的喇叭單元還是有著不同的設(shè)計理念！2012年我們在中國和亞太地區(qū)的形勢較4年前有很大的不同，多謝那些偉大的處于成長中的區(qū)域經(jīng)銷商們，dB Technologies已經(jīng)目睹了我們在該區(qū)域史無前例的發(fā)展。自2008年以來，銷售量以每年超過翻倍的速度增長。當(dāng)然這里還有相當(dāng)大的成長空間，我們也已經(jīng)意識到自己已經(jīng)超過了以往在這個市場上取得好成績的公司。 音響網(wǎng)（Audio160）：與歐美等市場相比，您認(rèn)為亞太地區(qū)或中國的專業(yè)音響市場有什么樣的特征和不同？這些給您的工作帶來了哪些挑戰(zhàn)？ Mr. Martin Capp：中國專業(yè)音響市場一直都在不斷的踏步前進(jìn)，雖然大多數(shù)的人還在使用老的設(shè)計方法和演示方法，但仍有一兩家公司領(lǐng)先他們，像dB Technologies這樣來自西方的品牌，它擁有最新技術(shù)并且給市場帶來了革新的設(shè)計。改進(jìn)這個詞語對于他們而言，不僅包含了十年的設(shè)計和見解能力方面的豐富經(jīng)驗，還包括他們使用新的聲學(xué)原材料、高品質(zhì)的功率放大器、指揮者，當(dāng)然還有行業(yè)知識，并且很清楚的知道如何把這所有因素都恰當(dāng)好處的結(jié)合從而取得勝利！ 音響網(wǎng)（Audio160）：在dB Technologies進(jìn)入中國市場的這幾年時間里，你們是如何讓它一步步的融入中國市場的？主要的應(yīng)用案例有哪些？ Mr. Martin Capp：在中國這個市場上，我們主要目標(biāo)是通過廣泛的聯(lián)系，在大多數(shù)工程商、經(jīng)銷商、租賃公司中建立和提升dB Technologies的品牌。朗龍科技孜孜不倦的走訪客戶與他們探討使用我們音頻系統(tǒng)的優(yōu)勢，這樣一點一滴的積累，我們看到了越來越多的中國業(yè)內(nèi)人士了解了有源音箱以及有源技術(shù)和相關(guān)的控制管理。每一個應(yīng)用的案例都成為了下一個銷售的“大使”，產(chǎn)品自身的性能和穩(wěn)定的質(zhì)量都無聲的為我們自己做著推廣。在中國的案例有很多，包括：北京歡樂谷奧德賽劇場、世博會項目的DVA垂直線陣列的應(yīng)用，租賃公司、高級酒店的宴會廳、娛樂中心、現(xiàn)場表演，政府部隊文藝演出團(tuán)體、會議中心和一大批不同類型的應(yīng)用案例。  dB Technologies DVA有源垂直先陣列音箱 音響網(wǎng)（Audio160）：據(jù)悉，與其他音響品牌相比dB Technologies產(chǎn)品具有獨(dú)特的產(chǎn)品特征，那么主要的特征和優(yōu)勢有哪些？ Mr. Martin Capp：我們代理的dB Technologies品牌作為專業(yè)音響行業(yè)的領(lǐng)航者，其有源技術(shù)打破了獨(dú)立使用音箱、獨(dú)立使用功放以及控制器的傳統(tǒng)觀念。不過為了滿足那些有特殊安裝需求的使用者，我們?nèi)匀灰愿叩膶I(yè)度來提供高質(zhì)量的無源音箱和功放產(chǎn)品，但本質(zhì)上而言，如今的科技前沿仍然是關(guān)于最佳功率、調(diào)試、保護(hù)和控制。這種有源設(shè)計使得產(chǎn)品更加容易擁有有優(yōu)勢的價格，在十年多的時間里，每當(dāng)公司在開發(fā)全套音頻系統(tǒng)時，有源產(chǎn)品的高性價比已經(jīng)成為引領(lǐng)我們設(shè)計的方向。對于dB Technologies而言，除了設(shè)計背后蘊(yùn)含的高端技術(shù)以外，如何將聲效、調(diào)試賦予最有的“魔力”是最重要的。我們有一個巨大的研發(fā)團(tuán)隊，團(tuán)隊里的工程師都是才華橫溢的，世界上最出色的天才的工程師成為了研發(fā)部的負(fù)責(zé)人。在他的領(lǐng)導(dǎo)下，所有推出的新產(chǎn)品都具備一致的完整性聲音，這一點也同樣體現(xiàn)在dB Technologies全部的產(chǎn)品上！  dB Technologies DVA T12三分頻有源線陣列音箱 音響網(wǎng)（Audio160）：對未來dB Technologies在亞太地區(qū)或中國市場的發(fā)展有什么樣的計劃和期待？ Mr. Martin Capp：我非常希望在未來幾年的時間里，dB Technologies以現(xiàn)在乃至更快的速度在中國繼續(xù)成長，我們的音頻系統(tǒng)技術(shù)正在獲得更廣泛的接受和認(rèn)知，更多的亞洲專業(yè)人士對我們所帶來的產(chǎn)品都贊賞有加，更大的興趣帶來了更多的銷售業(yè)績，品牌會越來越強(qiáng)大。我不希望從按常規(guī)劃分的銷售區(qū)域來達(dá)成業(yè)績，從其他西方競爭的品牌來看，似乎沒有人如我們一樣有著如此之快的發(fā)展速度。這也反映出一個事實，那就是產(chǎn)品的要件擁有了公司所有的高科技資源，例如，RCF單元、還有擁有Digipro專利技術(shù)的數(shù)字功放模塊和控制器，這些因素都決定了我們在擁有高端的產(chǎn)品的同時還擁有價格優(yōu)勢！很多的競爭對手會單獨(dú)采購模塊和配件，例如單元、功放和控制器，這樣只會大大的增加產(chǎn)品的成本，實際上這些最后都是由消費(fèi)者來買單！擁有dB Technologies，你將擁有獨(dú)立創(chuàng)新的設(shè)計、最好的零部件和價格，這些都可以反射出我們團(tuán)隊的理念：用真正屬于自己的科技創(chuàng)造真正屬于自己的產(chǎn)品！ 譯文： Audio160： Hello! It is nice to have an interview with you！We heard that you have been worked for dB Technologies in China many years, could you please talk about your feeling and gains both in job and life? Mr. Martin Capp：I began travelling to China and the Asian Pacific some 25 years ago and have concentrated on international sales for a number of top famous western brands in the professional audio industry. My working role for dB Technologies began in early 2008, the job was to make the brand as famous in Asia as it is in the rest of the world. I needed to change distributors that were not in line with our objectives and appoint the right distribution companies in those areas in order to see growth. To do this in just a few years it was important to live here in the time zone, so I have a base in China. I have learnt a great deal in the past 4 years about how business is conducted in China and this region. On a personal note I have experienced life at the heart of the Chinese people, the history and culture that makes China what it is today. My understanding of life in general is all the better for my experiences!  Audio160：What makes your cooperation with Sharp Dragon Tech to develop dB Technologies’s sales market in China? Mr. Martin Capp：It was important that the largest single market in the world be fully understood and dealt with in the correct way. In 2007 Sharp Dragon was a new distribution company and was chosen as the dB Technologies representative company in China because of the quality of its people. Selling western brands in China demands extremely good cooperation and understanding of all things, not just technical, but also seeing the sole of the brand and company! Having visited many Chinese distributor companies over the years I was aware that establishing dB Technologies as a top brand in China would take a few years. It was therefore essential that the people representing the brand did it in the way that it should be, based on; innovative technology, quality of design, customer support and value for money. Audio160：As the sales manager of China and Pacific area for dB Technologies, what’s your opining about DB’s situation in China also Pacific area. Mr. Martin Capp：In 2007 the Asian Pacific did not really know the brand name of dB Technologies very well. Everyone knew our sister company RCF, but few professionals had any idea that our brand was very similar in production numbers and turnover figures worldwide. They also did not realize that just like RCF product brand we also use RCF drivers from our sister company giving us the same advantage as them, but with a very different design concepts! In 2012 our situation in China and the Asian Pacific is very different from four years ago. Thanks to some great and growing distribution companies appointed all over the region, dB Technologies has seen an unprecedented growth in this area. Each year since 2008 the sales figures have more than doubled. There is still room for a lot of growth, but we can already see that we are well ahead of competitors who have been successfully selling successfully in this region for decades. Audio160：What do you think about Chinese professional audio market compare with European? Mr. Martin Capp：The Chinese professional audio market is improving all the time. However, most are using old methods of design, pats and method, with one or two Chinese companies that stand above the rest. It is for western brands like dB Technologies with the latest technology to bring new and innovative designs to the market. Improvements are not only made by incorporating decades of design understanding, but also using new acoustic materials, quality digital amplifiers and controllers and the knowledge of how to put it all together in a notable and winning package!  Audio160：How do you push DB Technologies in to Chinese market in recent years? What’s the main projects have been done in China? Mr. Martin Capp：The main aim in China has been to promote dB Technologies with the most technically competent dealers, contractors and rental companies that we have wide contact with. Sharp Dragon has tirelessly visited and discussed with customers the advantage of using our systems. Bit by bit we see more and more Chinese professionals understanding the advantages of powered speakers, the technology and control behind it. Each installation becoming the “Ambassador” for the next sale, its performance and standing of quality, speaking for itself! There are now many installations throughout China, large DVA Line Array systems in Theme Parks, respected rental companies, Hotel ballrooms, entertainment centre’s, Live music venues, Chinese army facilities, conference centre’s and a number of different uses that are too many to mention. Audio160：We heard that dB Technologies’s products have their own characters. What’s the main character and advantages? Mr. Martin Capp：Our company of dB Technologies is in the forefront of professional audio, changing views about powered speakers to those who hang on to the old method of separate speakers, separate amplifiers and controllers. Of course we also use our expertise to offer high quality separate cabinets and amplifiers for those that require them in particular installs, but essentially today’s latest technology is about optimizing power, tuning, protection and control. This is more easily done at a good price when one company develops the complete system and that has been our direction for more than a decade! Apart from the high end technology behind the designs, the “black art” of how it sounds and is tuned is very important to dB Technologies. We have a large R&D team of gifted engineers and are fortunate to have the department headed by one of the best audio designers in the world. His guidance makes sure that all released models have the same musical integrity that is so apparent in all dB Technologies cabinets! Audio160：What’ your plans and expects for dB Technologies development in China and Pacific area? Mr. Martin Capp：I fully expect for growth to continue at its present level and even accelerate for a few more years! Our technology of systems is gaining greater acceptance and understanding from the area as more Asian professionals appreciate the advantages of what we offer, greater interest and therefore sales, the brand name getting ever stronger! I expect to gain business not only from the natural growth of the region, but from western competitor brands not able to develop as quickly as ourselves. It is also a fact that having high end technology within the company, main components, such as; RCF transducers as well as Digipro digital amplifier modules and controllers allows us to release high end product at a better price! Many of our competitors require the buying in of modules and components such as; transducers, amplifiers and controllers and that can only add considerably to the end user price! With dB Technologies you get the very best of innovative design, with the very best of components and at a price that reflects our group philosophy of making all of our own products using our own technology! 朗龍科技簡介 朗龍科技成立于2006年底，公司成立的宗旨是引進(jìn)西方先進(jìn)的專業(yè)音響品牌產(chǎn)品，從而提升所在市場的技術(shù)發(fā)展水平。朗龍科技首先在中國乃至整個亞洲專業(yè)音響行業(yè)的喉舌地帶——廣東省廣州市，成立了廣州朗龍電子科技有限公司。2011年朗龍科技在湖北省武漢市也成立了武漢朗龍中天科技發(fā)展有限公司，立足于中國中部最大的城市，朗龍科技的服務(wù)將更好的覆蓋整個大中華地區(qū)。 朗龍科技成立初期首先引進(jìn)到中國大陸、香港和澳門市場的專業(yè)音響品牌是英國的G9（Global 9 Ltd），隨后又引進(jìn)了意大利的專業(yè)音響品牌dB Technologies （RCF旗下品牌）以及英國公廣專業(yè)設(shè)備品牌Cloud（Cloud Electronics）。G9和 dB Technologies品牌提供卓越的有源、無源和線陣列音箱，功放和電子周邊設(shè)備等專業(yè)音響產(chǎn)品；Cloud品牌提供極具穩(wěn)定性和特定場所使用的公廣分區(qū)器和混音功放、尋呼話筒等專業(yè)電子設(shè)備。朗龍科技以建立這三個品牌在中國大陸及港澳地區(qū)的銷售網(wǎng)絡(luò)，并服務(wù)好廣大客戶為主旨，同時支持著它們在亞洲其它市場的銷售。 朗龍科技經(jīng)營理念是不僅帶來品牌的名字，而且引導(dǎo)中國消費(fèi)者了解其獨(dú)特的設(shè)計和先進(jìn)的工藝，并通過切實的信息和實際的應(yīng)用解析其優(yōu)勢所在！自公司成立以來，一直充當(dāng)著G9、dB Technologies和Cloud這三個品牌在中國的聯(lián)絡(luò)站，朗龍科技使中國及亞太地區(qū)的客戶們和國外公司保持密切聯(lián)系，它不僅在銷售和市場開發(fā)方面做出卓有成效的工作，更是在對客戶的支持和服務(wù)上孜孜以求。 朗龍科技所引進(jìn)的品牌已經(jīng)遍布整個大中華地區(qū)：沈陽會展中心、北京歡樂谷、上海世博會、廣州大學(xué)城、澳門威尼斯人酒店、H&M時裝全國連鎖店等，越來越多的專業(yè)人士和應(yīng)用場所都選擇了朗龍科技帶來先進(jìn)的專業(yè)音響產(chǎn)品。 網(wǎng)址：www.sd-audio.com.cn ©版權(quán)所有。未經(jīng)許可，不得轉(zhuǎn)載。
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